Poetic Endings
Home About Us When Someone Dies Talks & Events Resources Join our team Contact us
Services Costs Our Services & Costs Standardised Price List Examples of Funeral Costs Direct Cremation Our Funeral Home in Forest Hill Repatriation Planning Your Funeral Funerals for Babies & Children
Your Choices Celebrants Coffins Hearses, Horses & Funeral Vehicles Funeral Flowers by Unruly Flowers Urns for Ashes Music, Webcasts & Visual Tributes Orders of Service Alternative Funeral Venues Funerals at the Horniman Museum Crematoria in London Woodland & Natural Burial Grounds Wake Venues & Caterers Things to consider
HomeAbout UsWhen Someone Dies Our Services & Costs Services Costs Our Services & Costs Standardised Price List Examples of Funeral Costs Direct Cremation Our Funeral Home in Forest Hill Repatriation Planning Your Funeral Funerals for Babies & Children Your Choices Your Choices Celebrants Coffins Hearses, Horses & Funeral Vehicles Funeral Flowers by Unruly Flowers Urns for Ashes Music, Webcasts & Visual Tributes Orders of Service Alternative Funeral Venues Funerals at the Horniman Museum Crematoria in London Woodland & Natural Burial Grounds Wake Venues & Caterers Things to consider Talks & EventsResourcesJoin our teamContact us
Poetic Endings
Louise Winter - Funeral Director & Founder
Louise Winter - Funeral Director & Founder

Louise Winter - Funeral Director & Founder

Louise is a funeral director and the founder of Poetic Endings. Before training as a funeral director and launching Poetic Endings, Louise was the editor of the Good Funeral Guide and an experienced funeral celebrant. She's also the co-director of Life. Death. Whatever.- an award-winning initiative that exists to change the dialogue around death and dying. Louise’s book, We All Know How This Ends, was published in 2021 by Bloomsbury. Louise loves poetry, gardening, and climbing mountains all over the world.

Isabel Potter - Director of Operations/ Senior Funeral Director

Isabel Potter - Director of Operations/ Senior Funeral Director

After a career in arts and charity marketing, Isabel was a Funeral Director and Head of Operations at another modern funeral service - working there for more than seven years. She led thoughtful, person-centered funerals across Greater London and beyond, delivered excellent client care, trained and supported the growing team, and championed gentle death care in the mortuary. More recently, Isabel has worked at Cruse Bereavement Support as London Hub Manager and at St Christopher's Hospice as Deputy Community Action Lead. She is passionate about building confidence in others to talk about death, dying and loss, improving gentle death care, and leading meaningful, empowering funerals. She is also training to become a death doula with Living Well Dying Well. Isabel was born and brought up in SE London, loves swimming in Brockwell Lido all year round, life drawing and exploring with her kids. She loves dogs, so any friendly ones are very welcome to visit anytime.

Mitzi Weston - Funeral Co-ordinator

Mitzi Weston - Funeral Co-ordinator

Coming soon

Our wider team

Our wider team

An experienced team of funeral professionals support the Poetic Endings’ team in providing exceptional services to our clients and ensuring all aspects of our funerals run smoothly.

Arabella Snow (Bella)

Arabella Snow (Bella)

Arabella, known as Bella, is Louise’s British Shorthair cat and provides support in the form of cuddles for the rest of the Poetic team. Bella likes naps, feathered toys and ocean treats. She’s shown here as a cute little kitten, but is now a fully grown cat.

1 2 3 4 5
Previous Next
Louise Winter - Funeral Director & Founder
Isabel Potter - Director of Operations/ Senior Funeral Director
Mitzi Weston - Funeral Co-ordinator
Our wider team
Arabella Snow (Bella)
Poetic Endings
37 David's Road,
London, England, SE23 3EP,
United Kingdom
020 4525 8318 funerals@poetic-endings.com
Hours
Mon All Day
Tue All Day
Wed All Day
Thu All Day
Fri All Day
Sat All Day
Sun All Day

Information

When someone dies
Meet the team
Standardised Price List
Press & testimonials
Join our team
Supporting celebrants
FAQs

Social

Facebook
Instagram
Twitter

get in touch

37 Davids Road
Forest Hill
London
SE23 3EP
(Strictly by appointment only)
020 4525 8318
funerals@poetic-endings.com


 

Copyright © Poetic Endings Ltd 2025 | All Rights Reserved |
Company Registration Number: 11213694.
Registered office address: 37 Davids Road, Forest Hill, London, SE23 3EP

Privacy Policy | Terms of Use | Equalities Statement 🏳️‍🌈