What people have said about our work
We aim to provide the very highest standards of care to the families and friends we work with and regularly receive feedback on how we're doing. Read testimonials from the people we've worked with to put together truly unique funerals.
Jo and Louise helped me plan and prepare for my husband’s funeral. From the initial 2 hour home visit by Jo to the funeral itself, they were just wonderful. I felt supported and cared for throughout the process, and their suggestions for celebrant (Jane Morgan) and florist (The Fresh Flower Company) were perfect. No question was too small, and their ideas and guidance were excellent. I would wholeheartedly recommend them to anyone who is unfortunately in this position – they will gently hold your hand and guide you from start to finish with love and sensitivity. Amazing women.
- Joanne Scarr, London
Louise organised the funeral for my mum which we wanted to keep small and intimate. She made the whole experience so stress free that as a family we were able to say goodbye without any third party getting in the way.
- Cathy B, London
I will always be grateful to Jo and Poetic Endings for looking after us so well following the death of my father. I had stumbled across them by chance when looking through this guide and I am so pleased that I did. Jo was so kind and supportive, gently guiding us through the whole process with a calmness that helped me in turn to stay calm. She looked after my father wonderfully. I also found Poetic Endings to have an incredibly helpful website, and all of the choices (crematorium, celebrant, cars, flowers and urn) were of outstanding quality. And when the day of Dad’s funeral came, it became a celebration of life that was handled by Poetic Endings and the celebrant with such dignity and grace, that it was utterly memorable in a way that I had never thought would be possible and which I could not have achieved without them.
- Wendy C, London
I am forever grateful to Louise and Anna for handling my father’s funeral with such sensitivity and respect. They supported us in creating a ceremony that was personal and intimate. I have nothing but praise for them! Thank you.
- Sarah Bedi, London
Louise and her team handled my father’s funeral with a quiet sensitivity and graceful professionalism from start to finish. They are very modern and bespoke in their outlook, and seem to be a breath of fresh air to the funeral business. My father had a traditional funeral, however, it was very easy and comfortable to make sure that proper thought and attention was put into making it personalised and special for him, and not just to just feel like a formulaic, old fashioned, money making conveyor belt of an experience.
- Anita Stubbs, London
We used Poetic Endings for our Dad’s Celebration of Life in December 2018 and I have nothing but praise and positive things to say about them. We wanted to find a Funeral Director that would listen to what we wanted without trying to take advantage of us at such a difficult time, having heard many horror stories about other companies from friends and family. Louise and Jo treated us with such care and compassion and gentleness. We felt so safe and looked after by them and more importantly we fully trusted that they would look after our Dad when he was in their care. Jo said it was a privilege to do her job, dressing and taking care our loved ones and we really did believe her and we know he was well looked after.
When I went to see my Dad, he looked really well and they made the whole experience much more bearable. I viewed him in a beautiful house overlooking the river and they set up the room so beautifully with candles and roses. I was able to spend time with him and say my last goodbyes. His funeral was amazing, we found a wonderful Celebrant, Jane, recommended by Jo and Louise. She really captured our Dad so well, despite never meeting him. The Camper Van hearse was brilliant, he would have loved it and the flowers we got from the florist, were so beautiful, as was the dressing of the wicker coffin, recommended by Louise. The whole day was treated with such love and care and everyone said how beautiful it was and how lovely Louise and Jo were in moving things along and getting people to where they needed to be.
Thank you so much for being such a wonderful company doing such great work and with so much compassion and love.
- Louise Merrick, London
Louise was the celebrant for our mum before she set up her own company and it is great to have someone who can do all the talking at a time when you may well not be able to. Unfortunately we have again needed her for my dad. This time we used her company Poetic Endings for the whole thing. She gives great advice from, Crematoriums all the way through to urns. The service was beautiful everything from pick up from the house to delivery to the wake went without problems. And she will advise you correctly on prices and costings (not something you want to consider but probably have to). Even though I hope not to see or need Louise and Poetic Endings for a very long time (for the obvious reason) I would thoroughly recommend them to anyone. Expert, caring and knowledgeable.
- Sarra Morton, France
Louise from Poetic Endings was unfailingly sensitive, understanding, responsive and helpful in making the necessary arrangements for my partner's cremation and funeral ceremony. At a stressful time, finding someone who gave her time to understand my needs was a great relief. In particular, for those of us who are used to dealing with online information and communication, along with transparent prices, the website provided by Poetic Endings is also extremely helpful.
- Wink Lorch, London
A lovely creative business from thoughtful kind people - if you want to be listened to, understood, looked after and have your needs catered for in a way that is perfect for you (whether that is super traditional or very alternative), this is the place to reach out to. They are focused on serving the customer and treating their loved ones with dignity and love. A totally new and much needed approach. Could not recommend more to anyone!
- Anne B, July 2018
Poetic Endings were excellent and I would recommend them unreservedly.
When my stepfather (Ray) was in hospital and was told he was dying I knew I wanted to engage with an interesting and original funeral director and after a series of serendipitous online searches I found and got in touch with Poetic Endings. Louise and I chatted on the phone and I took to her immediately - her manner was lovely. We arranged to meet on the Saturday. The plan was for Louise and I to meet and then to introduce her to Ray so that he could be involved in planning his own funeral and would meet the person who would conduct it. However, he confounded all our plans by dying unexpectedly the night before I was due to meet with Louise so it was then all down to me to organize.
Louise was absolutely amazing - she supported me and guided me through everything and made me aware of things I hadn't thought were possible (for example bringing Ray back to his council flat for a wake the night before the funeral and supporting me in laying him out, supplying a flat pack coffin, having a simple cremation service with no words just music - and dancing!). The best thing though was that Louise really listened to me. When we chatted at Ray's flat she listened to what I said about Ray, what I said about the death of my mum (Annie) two years earlier and took everything on board. She picked on the importance for me of bringing Ray home - because I'd convinced myself that wasn't an option I'd discounted it so when Louise suggested it I was very happy.
Costs are very transparent on the website and compare favourably to other funeral directors in London. Louise was also very careful in making me aware of any additional costs and getting my agreement before incurring them.
Throughout everything I felt amazing well supported and inspired by Louise and the team working alongside her - I will always be grateful for the lovely experience we had at such a hard time.
- Liza Mccarron, July 2018
I can't recommend Louise and her team highly enough. From her gentle approach to her sereneness on the day of the funeral everything was perfect. Louise has a willingness to discuss every aspect and ideas from the traditional to the extraordinary and is not phased by anything. It was really important for me to find a funeral director who could understand who my dad was and help me and my family create a fitting funeral. We couldn't have asked for anymore and are happy in the knowledge that dad was cared for and sent off in the best possible style. Thank you.
- Elspeth Yates, September 2018
When my husband died I wanted a funeral which was suitable for our young children, not scary and hopefully aiding their grieving process. I had originally wanted to use Poppy’s as they seemed modern & less traditional but they were very busy and it would have meant waiting over 6 weeks. So I contacted Louise at Poetic Endings who found me a date within a few weeks and really listened to what I wanted and understood my budget constraints.
I had a great team consisting of Louise, Rosalie (who conducted the funeral) and Anna (who supported the children). I had wanted to view my husband’s body along with this children, so they could see with their own eyes that Daddy was no longer alive. This was done sensitively at Anna’s house where my husband was made to look very peaceful. With Anna’s help the children wrote goodbye cards & did drawings to put inside his coffin. They sang him songs and said their last goodbyes.
Rosalie also spent time with the children asking them what they would like at the funeral so they children felt included which is how we ended up with everyone blowing bubbles at the crematorium.
Overall I think all of the above has helped my children immensely to say goodbye to their Dad and still come away with a positive outlook on life.
I really recommend Poetic Endings & will be forever grateful for their help at such a difficult time.
- Melissa H, September 2018
Wonderful to be able talk through many options for my funeral with Louise who listened carefully and beautifully and helped me capture the essence of what I wanted before putting it all down in a clear and simple plan. Thank you Louise and Poetic Endings.
- Dr Jenny Judge, Surrey
Poetic Endings is such an appropriate name of this service. I have had the pleasure of working with Louise closely. She is very genuine, caring, humble, kind, loving, passionate and will go out of her way to help anyone in need. I have also talked with Anna numerous times and she is an amazing and compassionate person as well. Our society not only needs the services that poetic endings provides, but, also needs it delivered by compassionate people who have the drive and motivation that sets them a part. Louise and Anna are definitely those individuals.
Louise saw a problem with the traditional funeral industry and instead of sitting back and complaining about it, like most of us do, she set out to change it. Poetic Endings was "founded on the belief that a good funeral can be profound and transformational in helping to accept and acknowledge that someone has died." Louise, Anna and Don help the bereaved to their full capacity to make sure that they have the funeral that best reflects their loved one. They're genuine and they are not about making money off of death- which let's face it, in our society, this has become a huge problem and we can't let it be anymore.
I am very thankful and appreciative or Poetic Endings and all that they do and stand for! Not only do they provide so many amazing, loving, personal and genuine services; they also actively participate in their community and in the death and dying world. They have significantly influenced thousands of others.
- Megan Sipe Mooney, USA
Beautiful service, offering an entirely unique experience whilst ensuring the utmost respect is held at all times. Truly astounding.
- Niki, Central London
Louise was absolutely fantastic. She gave us the confidence and space to be completely hands on throughout every aspect of Ray's funeral, from building the coffin to laying Ray out at home and the funeral itself. I can't recommend Poetic Endings enough. It was a very beautiful and meaningful experience.
- Joanna, West London
A wonderful service from a dedicated and passionate team. This is a service for those looking for a different and more special ending.
- Michael Miller, London
Louise/Poetic Endings were fantastic. Very tactful, caring and considerate during an extremely difficult time. I wouldn't hesitate to recommend her.
- Matthew Parker, South London
From our first meeting Louise made me feel at ease. I had so many questions and Louise was able to answer them all, reassuring me that there was no such thing as a "wrong" wish. I wanted a slightly different ending to the service and Louise arranged for it to take place. In essence, that is what makes Poetic Endings such a unique service.
Between the meeting and the funeral Louise kept in touch supporting me through that difficult period. The service was more poignant than I could ever have hoped. Louise's eulogy for Paul was such an accurate reflection of Paul's life.
I would recommend Poetic Endings to anyone looking for a bespoke, personal service. I have already arranged for them to organise mine.
- Theresa, South London
Louise is a pioneer in making something difficult very easy, with a lot of thought and love.
- Stephanie Turner, London
Thank you so much for your kindness and help on the day. Everybody I spoke to said it went very well. Louise has a lovely voice and a lovely way about her and I thank you once again.
- S's family, London
It was lovely, just lovely. You made an unbearable situation quite lovely. Thank you.
- A's family, Richmond
You were wonderful from the very beginning. You were caring, thoughtful and kind. I can’t thank you enough for what you have done for my wife. You’re a diamond and I would recommend you to anyone who wants a personal funeral.
- Rick, North London
Our heartfelt thanks to you for guiding us through such a beautiful funeral for Mum. We truly believe that it was the most fitting of farewells and that Mum herself would have approved. [...] Just know that, thanks to you, we bade farewell to our dear mother in a simple ceremony that was full of meaning for us both, yet was conducted according to her own wishes and which left us with lighter, more peaceful hearts.
- M's family, North London
When our younger brother died just weeks after his 49th birthday, my brother Sean and I were not only shocked and grief-stricken, but at a complete loss as to how we would organise a funeral, that would reflect Pearse's flamboyance and ironically - zest for life.
Thankfully we were put in touch with Louise from Poetic Endings. From the first telephone conversation, we could tell how calm and compassionate she was. She came to visit us at my brother's home and encouraged us to speak about Pearse. We were hesitant at first, but with her gentle encouragement, the memories emerged. Louise assured us that there were no holes barred, no restrictions with regard to whatever we wanted to do to say goodbye to our brother.
- Margaret Lucas, London
We worked with Louise Winter at Poetic Endings. We have some additional circumstances which needed extra help and expense which Poetic Endings covered off on our behalf. Louise has a special presence and gentleness, she listens and takes everything onboard. Our funeral service was seamless and the team really looked after the family on a very professional level, but with a personal touch. I'd highly recommend their services, we felt the bespoke service and attention to requests and details was met with a very high standard. Thank you Louise and her team.
- The Taylor Family, Brixton
My father Darren passed away suddenly and I was left to arrange his funeral. It was one of the most difficult times of my life and Louise guided and supported me though every step with her genuine care and kindness. Not only did Louise help me plan the funeral I wanted for my father and take care of him for me, but she was also the celebrant at the service. She really did take control of the entire journey from start to finish and beyond. My father was one of a kind and I wanted his funeral to truly reflect his life, I also wanted it a little bit quirky as he was such a character. I didn't want it to be 'normal' whatever normal may be. I wanted to celebrate his life, rather than mourn his death, which is why I chose Poetic Endings. I can honestly say that I don't think anyone could have given my father a better send off. Louise is an amazing human being, extremely kind, softly spoken, caring and supportive. What more can I say, she is an inspiration and I cannot thank her enough. Even after my father's funeral Louise has offered her support. In fact, I don't think I could have held it together without her. I am so glad I chose Poetic Endings and would recommend Louise and her team to anyone needing to send a loved one onto their next journey.
- Charlotte Martin, Kingston
I am so grateful to you for making the arrangements for and delivering the perfect funeral for my brother. At this most difficult of times, your calm, reassuring, sensitivity was a blessing. I could not have done it without you.
Every detail was thoughtfully considered . Communication was kind and respectful...respectful of each family member's wishes- in potentially fraught circumstances.
Every detail from the eco hearse, to printing the service sheets twice, to introducing the wonderful celebrant, was managed with compassion and sensitivity.
- Helen Tindale, Primrose Hill
Tender, loving, care! There is no better way to summarise the level of detail and the consideration that both my father and I was shown during this process. Louise and the team were amazing. Nothing was too much trouble, everything was possible, and she was willing to do anything I needed, to give me a healing and the memorable send off for him.
My dad's funeral was fully personalised and that’s why I chose Poetic Endings, however if I ever needed to put any of my other loved ones to rest I would enlist the help of Louise... because she cares and because she is calm.
Funerals can be sooo expensive, but Louise helped me to create the perfect ending within budget, and she gained my trust that she wasn’t just in it for the money.
Thanks to you and the team - you really softened the blow.
- Tana Forte, Brixton