Privacy Statement and Cookie Policy

Updated: 18 September 2017

This privacy statement and Cookie Policy (also known as the “Privacy Statement”) relates to the data collected by and submitted to the Poetic Endings website, www.poetic-endings.com (the “Website”), as well as data collected by or submitted to us through other means, including but not limited to email correspondence, social media, and telephone (collectively known as the “Service”). The Service is operated by Poetic Endings, also known as “we” or “us”, and Poetic Endings is based at 137 Little Ealing Lane, London W5 4EJ. This Privacy Statement (together with our Terms of Use) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully. Using our Service indicates that you have reviewed this Privacy Statement and have agreed to be bound by it as well as our Terms of Use. If you do not agree to the terms of this Privacy Statement you must stop using the Service immediately.

More simply put:

This is our Privacy Statement, to which you need to agree in order to use our Website and related Service.

How do we collect information from you?

We collect the below information through your web browser and/or mobile device when you visit our Website, or through email, social media, or telephone when you correspond with us via these means.

What information do we collect?

We fully respect your right to privacy in relation to your interactions with the Service and endeavour to be transparent in our dealings with you as to what information we will collect and how we will use your information. We may collect and process the following data about you:

1. Information you give us.

You may give us information about you by filling in forms on our Website or by corresponding with us by e-mail or otherwise. This includes information you provide when you subscribe to our email newsletter, search for content, submit contact forms via our Website, or participate in surveys, discussions or other interactive functions on our Website or on our social media pages. The information you give us may include your name, address, e-mail address, phone number, personal description and photograph.

2. Information we collect about you

With regard to each of your visits to our site we may automatically collect the following information:

  • Technical information, including the Internet protocol (IP) address used to connect your computer or device to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform. We collect this information from visitors to our Website for various technical and statistical purposes such as to block disruptive use and to establish the number of visits from different locations. We may analyse this data to understand our users and how they use the Service, such as which parts of the Service users are visiting and how long they spend there, in order to make our Service better.

  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); content you viewed or searched for; page response times, download errors, purchases, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

3. Information we receive from other sources.

We are also working closely with third parties (including, for example, business partners, hosting providers, analytics providers, communication service providers) and may receive information about you from them. We collate information on all our Website traffic that is represented in aggregate, anonymised format through cookies, and through third parties such as Google Analytics. This helps us to improve our Service and to deliver many of the features that make your experience on Poetic Endings more user-friendly.

4. Cookies.

Our website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website.

More simply put:

We need to collect some technical information about your computer or mobile device so that you can use the Poetic Endings Website and to help us improve it. The information we collect is the same kind that most websites collect.

How do we use the information you give to us and that we collect about you?

In order to deliver you the Poetic Endings Website, we need to use certain information about you and your use of the Website. We may use the information to allow us to make suggestions and recommendations to you about goods or services that may interest you. We may also use your preference information on an aggregated basis (where you are not personally identifiable) for our business, research, product development and marketing purposes.

Other than as outlined below, we do not make personally identifiable information relating to living individuals (“Personal Data”) available to any third party and we do not sell any Personal Data to third parties.

Finally, we reserve the right to analyse users’ usage of the Website, in order to make the Website better. We will not disclose any user’s Personal Data, such as phone number or email address or any of the other Personal Data listed above, to any third party other than to our contracted service providers and business partners that help us deliver the Service. Our internal use of your Personal Data is limited to providing the Service to you with appropriate data protection and security measures in place.

More simply put:

We only use this information to deliver you the Service and to help us make it better.

Disclosure of your information

We may share your Personal Data with selected third parties including:

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.

  • Our hosting provider who may only use the information to administer our Website. The hosting provider is required to keep all information private and secure.

  • Services such as Facebook, Twitter and Instagram where you interact with our Service via their services.

  • Our mailing list provider, who may only use the information to deliver email newsletters and other email content we wish to send to our subscribers. The mailing list provider is required to keep all information private and secure.

We may share your anonymised data with selected third parties including:

  • Advertisers and advertising networks that require the data to select and serve relevant adverts and content to you. We do not disclose information about identifiable individuals to our advertisers or content providers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 women aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, men in London). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement or content to that target audience.

  • Analytics and search engine providers that assist us in the improvement and optimisation of our site.

We may disclose your Personal Data and/or anonymised data to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your Personal Data to the prospective seller or buyer of such business or assets.

  • If Poetic Endings or substantially all of its assets are acquired by a third party, in which case Personal Data held by it about its customers will be one of the transferred assets.

  • If we are under a duty to disclose or share your Personal Data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use and other agreements; or to protect the rights, property, or safety of Poetic Endings, our customers, or others.

More simply put:

We may disclose your information to our business partners, to advertisers, and in circumstances where our company or business is sold or where there is a legal obligation to do so.

Where we store your personal data

The information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things the provision of support services. By submitting your Personal Data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Statement. All information you provide to us is stored on secure servers. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

More simply put:

Information that we collect from you may be transferred outside the EEA. We have security measures in place to protect your data. We cannot guarantee that your information will be secure due to the risks involved in transmitting information over the internet.
 

Opt Out and Unsubscribe Information

From time to time, we may contact you via email with news about Poetic Endings, such as new services or upcoming events. If you wish to unsubscribe from these emails, you may do so by clicking the ‘unsubscribe’ link at the bottom of the email.

More simply put:

You can opt out of any non-essential communications from us, like newsletters, at any time.

Third Party Websites

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any Personal Data to these websites.

Subject Access Requests

If you are living within the EU, you have the right to request a copy of the personal data we hold about you, in accordance with the EU Data Protection Directive. If you would like to make a subject access request, please email info@poetic-endings.com.

Changes to our Privacy Statement

Any changes we may make to our Privacy Statement in the future will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Statement.

Contact

Questions, comments, and requests regarding this Privacy Statement are welcomed and should be addressed to info@poetic-endings.com.

Cookie Policy

Our website uses cookies and local device storage to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the Website, you are agreeing to our use of cookies and local storage. A cookie/local storage is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies/local storage contain information that is transferred to your computer’s hard drive. We collate information on all our Website traffic that is represented in aggregate, anonymised format through cookies, and through third parties such as Google Analytics. This helps us to improve our Website and to deliver many of the functions that make your experience on our Website more user-friendly.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. You block cookies or local storage by activating the setting on your browser that allows you to refuse the setting of all or some cookies or local storage. However, if you use your browser settings to block all cookies or local storage (including essential cookies) you may not be able to access all or parts of our site.