Names, relationships and identity
We will use the names, pronouns and descriptions people ask us to use. We will not make assumptions about who matters to someone, how people are related or which relationships should be recognised.
We want everyone who comes into contact with Poetic Endings to be treated fairly, thoughtfully and with respect.
That applies to the people arranging funerals, the people who attend them, the people who work with us and the people who have died.
We do not discriminate unlawfully, directly or indirectly, because of a protected characteristic. We also take seriously our responsibility to avoid harassment and victimisation and to make reasonable adjustments for disabled people.
Equality is not simply a statement about who we welcome. It affects how we communicate, how we make arrangements, how we care for the person who has died and how we work with the people involved in a funeral.
Read the Equality Act 2010 →The Equality Act 2010 identifies nine protected characteristics. We will not treat someone less favourably because of any of them.
We try not to make assumptions about people, relationships, beliefs or what a funeral is supposed to look like.
We will use the names, pronouns and descriptions people ask us to use. We will not make assumptions about who matters to someone, how people are related or which relationships should be recognised.
We work with religious, non-religious and mixed-belief funerals. We will listen to the customs, practices and time-sensitive requirements that matter and explain what can be arranged.
We will listen to wishes about clothing, presentation, personal care and religious or cultural practices. We will treat a person’s identity and choices with the same consideration after death as we would during life.
People take in information differently, particularly after a death. We can explain things again, put information in writing, use telephone or video calls, and adapt how we communicate where reasonably possible.
We want our services to be welcoming to people with different lives, backgrounds and ways of communicating. That includes people who are neurodivergent, people living with HIV, people with mental or physical health conditions, and people whose circumstances do not fit conventional assumptions about relationships, households or funerals.
We will listen first and ask what would make the process work better for you.
If a disability or health condition affects how you access our service, please tell us what would help. You do not need to use particular language or provide a diagnosis before asking us to consider an adjustment.
We can consider different ways of communicating or sharing information where this would remove a barrier.
We can discuss adjustments to meetings, appointments and visits to our funeral home, including alternatives where a particular arrangement is not accessible.
We will work with venues and other suppliers to identify accessibility needs and practical adjustments wherever reasonably possible.
If you feel that we have misunderstood something important about you, failed to make a reasonable adjustment, or treated you unfairly, we want to know.
You can raise a concern with us at any stage. We will take it seriously, look at what happened and respond to you.
Contact Poetic Endings →If there is an adjustment, belief, practice, identity or communication need that would help us work with you better, please tell us. We would rather know than make assumptions.