What would you like to know?
What is Poetic Endings?
Poetic Endings is a modern funeral service based in Ealing in West London. We put together funerals of style and substance, relevance and meaning.
We're not typical funeral directors; we provide the kind of funeral service we believe needs to exist, because we couldn't find it anywhere else.
Poetic Endings is founded on the belief that a good funeral can be profound and transformational in helping to accept and acknowledge that someone has died. Facing death can be an overwhelming, traumatic and confusing time. We want you to feel fully supported in all the decisions you have to make.
Who is behind Poetic Endings?
Poetic Endings was founded by Louise Winter. She was dissatisfied with the funeral services currently on offer and believed that funerals can be done differently.
Louise trained as a funeral celebrant before becoming a funeral director. She's the director of Life. Death. Whatever. and was previously editor of the Good Funeral Guide.
She believes that good funerals are incredibly important.
Someone has died. Can you help me arrange their funeral?
Of course. Please get in touch any time of the day or night and we can talk it through.
Where will the person who has died go?
First of all, they'll be collected by funeral directors Louise and Don, who will guide you through everything that's happening. We'll collect them in our discreet black Mercedes (which has been converted into a hearsette) and take them to our premises in Ealing in West London. They'll be cared for by our experienced team in our brand new mortuary facilities.
If you want to, you will be able to spend as much time as you need with them in the family room.
How do I arrange a funeral?
Louise has written a comprehensive guide to arranging a funeral which can be found here.
We're here to guide you and support you every step of the way.
What happens when someone dies at home?
If someone dies at home, and their death is expected, you’ll need to notify their GP, who will be able to issue a certificate showing the medical cause of death.
After the person has died, you can spend time with them, if you want to do so. You don’t have to call us straight away. Whenever you’re ready, you can telephone us on 020 3291 3426 at any time of the day or night, 365 days a year.
Louise and Don will arrange to come to the house to collect the person who has died.
As modern funeral directors, we will be wearing smart but casual clothing; we don’t wear traditional funeral clothes. Our collection vehicle is a discreet black Mercedes estate car which has been converted into a hearsette.
When we arrive at the house, we’ll introduce ourselves to you and clearly explain everything that’s going to happen next. You can be as involved in the process as you feel comfortable.
We’ll then take the person who has died to our premises at 137 Little Ealing Lane in the hearsette, where they’ll be taken care of in our new mortuary. You will be able to spend time with them in our family room, if you wish to do so.
What kind of funeral can I have?
There are no rules. The funeral can be whatever you want and need it to be.
The funeral may be joyful, solemn, sad, relaxed or formal, depending on the circumstances. You may choose to call it a funeral, a festival, a celebration of life, or something entirely different. It might be extravagant, it might be blissfully simple.
Whether you're full of ideas or don't know where to start, get in touch and we can talk it through.
Do I have to hold a funeral in a church or a crematorium?
No, you can do whatever you want to do (within reason). We work with venues in and around London to host funerals and wakes outside of traditional settings. You may be surprised at what is possible, from restored chapels to art galleries, barns and museums. You can even hold the funeral at home, or in your garden.
Don't feel restricted to the often strange and restricted environment of the crematorium. Life doesn't fit into a 30 minute time slot, and neither does death.
Is this expensive?
No. We believe that beautiful personalised funerals should be affordable for everyone.
We've created a new kind of funeral service. We offer the essentials for a set fee and then allow you to make the funeral your own by adding the extras you want.
This allows us to create simple, stylish and affordable funerals that cater to your individual needs.
Do you have any examples of families who have done it differently?
Funerals don't have to fit into the conventional format. You can read about a natural burial where everyone wore white and no one said a word here. The only sound was the singing of the birds and the rustling of the wind in the trees. It was powerful, moving and very brave.
Jon Underwood died unexpectedly at the age of 44. You can read about his inspiring and brave Buddhist funeral here.
When Josh Edmonds died in an accident whilst travelling, his family decided they didn't want a traditional funeral. This moving film tells the story of the healing power of creating a funeral ritual without using conventional funeral directors.
Can you help me plan my own funeral?
Yes, w xe'd love to help. We offer a funeral planning service that combines creativity, planning and knowledge of funerals. It's not just designed to help you create a meaningful funeral, but to help you live your life. Together we'll explore who you are in life to work out who you might be in death.
A funeral plan is about so much more than the music you choose and the dress code you'd like. We'll help you to work out who your funeral is for, how your death will affect the people you leave behind, and how best to help them in the process of acknowledging and accepting your death.
Your funeral plan might be as simple as giving your loved ones permission to do whatever it is they need to do. But without a plan in place, they may be left wondering.
Planning your funeral is a powerful process to go through and not just for people who are facing the end of their life. We've worked with everyone from a 21 year old to a young mum concerned about the impact her death might have on her children. Everyone is going to die, and we don't know when that will be.
Remember that your funeral wishes aren't legally binding. We really recommend having an honest and open dialogue with your loved ones about your wishes. Putting together a beautiful funeral plan is a way of opening up what can be a difficult and awkward conversation.
We can work with you on an individual basis to plan your funeral, or work with you and your loved ones as a collaborative process.
Find out more here.
I'm a celebrant looking to work with a modern funeral director. Can we talk?
Louise began her journey into the world of funerals as a celebrant. Frustrated by the way most funeral directors operate, she launched Poetic Endings as a way of prioritising the funeral software (ceremony) over funeral hardware (coffins and cars).
If you share her philosophy and would like to offer a truly incredible and holistic funeral service to your clients, please get in touch.
We are extremely selective about the celebrants we work with and won't consider anyone who works from a template.
I'm really interested in the work you're doing and I want to know more!
If you're intrigued by what you've read so far and would like to learn more, here are a few people worth checking out.
Take a look at the not-for-profit, independent guide to all things funeral related at the Good Funeral Guide, managed by Fran Hall and Charles Cowling. The GFG is a small team who go above and beyond in their commitment to improve the world of funerals, and have had a big impact on forcing the industry to behave transparently. They know where you can find the good guys in Funeralworld so if Poetic Endings isn't the right funeral director for you, check out the GFG's recommended funeral directors.
The Natural Death Centre has been helping people stay informed and empowered for 22 years. Don't let the name put you off! Even if you think you have no interest in the world of death, the charity's three part handbook is fascinating and totally life-changing. It opens up a world of options and is essential reading for anyone who works in the world of death and dying, or is just curious about how things can be done differently.
If you're struggling to pay for a funeral, call the no-nonsense Fiona at Quaker Social Action's Down to Earth. She'll help you to reduce the cost of a funeral, and access government support and charitable grants. Don't let the cost of a funeral force you into debt. Fiona's on hand to help in a kind yet practical way.
Based in New York? Please take a look at Amy Cunningham's new funeral service, Fitting Tribute Funerals in Brooklyn. She's an all round proper person, running a much needed service for people who want something inspired and inspiring. We wouldn't hesitate to use her services for our own loved ones, if we were based in New York.
If you're curious about making preparations for the end of life, follow Anna Lyons on Twitter. She's an end-of-life doula and art lecturer, and posts informative and interesting content on issues related to death and dying. She's a lovely and kind hearted person too.
We love the Twitter feed of Canadian documentary makers When You Die. Their content is always straightforward, beautiful and enlightening.