About us

Why I started Poetic Endings

 Louise Winter, Founder, Poetic Endings

Louise Winter, Founder, Poetic Endings

With Poetic Endings, I created the kind of funeral service I believe needs to exist; because I couldn't find it anywhere else.  

Poetic Endings is founded on the belief that a good funeral can be profound and transformational in helping to accept and acknowledge that someone has died. Facing death can be an overwhelming, traumatic and confusing time and I want you to feel fully supported in all the decisions you have to make.

A funeral doesn’t have to be like the ones you’ve been to in the past.  We can help you to create a funeral that works for you and is a genuine reflection of the person who has died.  It can be whatever you want and need it to be.

We have created a genuine, ethical and forward thinking funeral service.  If you're looking for an independent funeral director who is open-minded and flexible, please get in touch and we'll see if we're a good match.

We're LGBTQIA friendly, recommended by the Good Funeral Guide, a member of the Association of Green Funeral Directors and recommended by the Natural Death Centre.

Louise Winter - Funeral Director

Louise Winter
Funeral Director & Founder
020 3291 3426   louise@poetic-endings.com

Meet the Team

We don't look like traditional funeral professionals, because we're not.  We're an eclectic and multi-talented team from a variety of backgrounds.  We're united in our commitment to provide an exceptionally good funeral service to bereaved people.

Watch Louise's TEDx talk at Kings College London, where she talks about her approach to modern funeral directing.

Read all about our revolutionary approach to funerals in The Guardian.


Read all about the work we're doing to improve funerals.  We've been featured in the Guardian, the Telegraph, the Daily Mail, the BBC, Stylist Magazine and many more.  In addition, Louise regularly writes for national newspapers and magazines on the subjects of death, dying and funerals.

"Death may be one of the only inevitabilities in life, but that does not mean that all funerals have to follow the same template. Bespoke funeral director Louise Winter wants to help the bereaved plan events that are as individual as the person they commemorate."
- The Guardian