About us

Team Poetic Endings

An ethical, independent and modern funeral service

Poetic Endings is an award winning modern funeral service in London.  We empower you to have the funeral that you want and need because we believe that good funerals are incredibly important.

We can help you with both modern and traditional, simple, creative, bespoke, green, alternative and affordable funerals, wherever you are in London.  If you're looking for a modern, ethical and independent funeral director who is transparent, open-minded and flexible, get in touch and we'll see if we're a good match. 

We're LGBTQIA friendly, a member of the Association of Green Funeral Directors and recommended by the Good Funeral Guide and the Natural Death Centre. In 2019, we were awarded the title of Best Female Led Modern Funeral Company in the Greater London Enterprise Awards.

If you're not in London but would like our help, please get in touch and we'll do everything we can to support you or find someone who can.

Why I started Poetic Endings

Louise Winter, Founder, Poetic Endings

Louise Winter, Founder, Poetic Endings

With Poetic Endings, I created the kind of funeral service I believe needs to exist; because I couldn't find it anywhere else.  

Poetic Endings is founded on the belief that a good funeral can be profound and transformational in helping to accept and acknowledge that someone has died. Facing death can be an overwhelming, traumatic and confusing time and I want you to feel fully supported in all the decisions you have to make.

A funeral doesn’t have to be like the ones you’ve been to in the past.  We can help you to create a funeral that works for you and is a genuine reflection of the person who has died.  It can be whatever you want and need it to be.

We have created a genuine, ethical and forward thinking funeral service.  If you're looking for an independent funeral director who is open-minded and flexible, please get in touch and we'll see if we're a good match.

Louise Winter - Funeral Director

Louise Winter - Funeral Director & Founder - 020 3291 3426   louise@poetic-endings.com

Poetic Endings

Meet the Poetic Team

Poetic Endings
Poetic Endings

We don't look like traditional funeral professionals, because we're not.  We're an eclectic and multi-talented team from a variety of backgrounds.  We're united in our commitment to provide an exceptionally good modern funeral service to bereaved people because we believe funerals really matter. We’re currently studying the National Association of Funeral Director’s Diploma in Funeral Arranging and Administration (DipFAA).

Watch Louise's TEDx talk at Kings College London, where she talks about our approach to modern funeral directing.

Read all about our modern approach to funerals in The Guardian.

Listen to Louise talking to two traditional funeral directors about her revolutionary approach to arranging modern funerals on BBC Radio 4.

What does it mean to show up at the end of life? How does language affect our ability to deal with pain and loss? Anna and Louise’s TEDx talk in Switzerland.


Read all about the work we're doing to improve funerals.  We've been featured in the Guardian, the Telegraph, the Daily Mail, the BBC, Stylist Magazine and many more.  In addition, Louise regularly writes for national newspapers and magazines on the subjects of death, dying and funerals.

"Death may be one of the only inevitabilities in life, but that does not mean that all funerals have to follow the same template. Bespoke funeral director Louise Winter wants to help the bereaved plan events that are as individual as the person they commemorate."
- The Guardian