Funerals can be done differently.

Independent bespoke funeral directors in London  

We're a team of honest, down-to-earth and experienced funeral professionals who provide the kind of funeral service we believe needs to exist, because we couldn't find it anywhere else.  

Poetic Endings is founded on the belief that a good funeral can be profound and transformational in helping to accept and acknowledge that someone has died. 

A funeral doesn’t have to be like the ones you’ve been to in the past.  We can help you to create a funeral that works for you and is a genuine reflection of the person who has died.  It can be whatever you want and need it to be.

If you're looking for a modern funeral director who is open-minded and flexible, get in touch and we'll see if we're a good match.

You'll find all the answers to your frequently asked questions here

Death may be one of the only inevitabilities in life, but that does not mean that all funerals have to follow the same template. Bespoke funeral director Louise Winter wants to help the bereaved plan events that are as individual as the person they commemorate.
— The Guardian

Our Promise to You

We won't tell you what you 'should' do.

We don't believe there are any 'shoulds' where funerals are concerned.  

A funeral can be whatever you want and need it to be.  There are no rules.  

We will give you the time you need.

It might take some time, but we'll help you put together funeral that truly reflects the life of the person who has died, whether that's something conventional or more unusual.

We're not part of a corporate chain and we don't work to strict timeframes.  We're here whenever you need us.


We value the funeral service as a whole, not just shiny cars.

We believe that every moment of arranging the funeral is important - the first call you make, the way the person who has died is treated and the ceremony itself.  

We'll take good care of the person who has died.

We'll collect the person who has died and bring them into our care in Ealing where they'll be looked after in our brand new mortuary.

Our in-house team is led by Don, who has over ten years experience of working in the world of funerals.  He is a member of the National Society of Allied & Independent Funeral Directors (SAIF) and is a Good Funeral Guide recommended funeral director.

We'll be honest.

We're working hard to change funerals for the better.  That means we'll be transparent about everything that's happening, including what's happening and how much it's going to cost.

We'll answer any questions you have about dying, death and funerals openly and honestly.

We won't charge the earth.

We don't believe that funerals should cost the earth so we offer an affordable service that is flexible to your needs.  

We didn't like the way traditional funeral directors sell their services, so we decided to re-design the system.  Our simple package covers all the essentials and then allows you to create the funeral you want.  

Read all about it here.

We won't use funeral industry terminology.

You'll never hear us calling the person who has died 'the deceased'.  We'll use their name and treat them as a person.

We avoid using funeral industry terminology and try to explain our services as simply and clearly as we can.  


Read testimonials from families we've worked with to put together truly unique and personal funerals.

You were wonderful from the very beginning. You were caring, thoughtful and kind. I can’t thank you enough for what you have done for my wife. You’re a diamond and I would recommend you to anyone who wants a personal funeral.
— S's family
It was lovely, just lovely. You made an unbearable situation quite lovely. Thank you.
— A's family
Thank you so much for your kindness and help on the day. Everybody I spoke to said it went very well. Louise has a lovely speaking voice and a lovely way about her and I thank you once again.
— S's family
The funeral was beautiful and unusual and that’s all that needs to be said.
— P's family
Our heartfelt thanks to you for guiding us through such a beautiful funeral for Mum. We truly believe that it was the most fitting of farewells and that Mum herself would have approved. [...] Just know that, thanks to you, we bade farewell to our dear mother in a simple ceremony that was full of meaning for us both, yet was conducted according to her own wishes and which left us with lighter, more peaceful hearts.
— M's family
I was intrigued and thrilled that I could create my dream funeral with someone so artistic, progressive and knowledgeable.
— Suzanne Bearne, The Telegraph

Our Team

We don't look like traditional funeral professionals, because we're not.  We're an eclectic and multi-talented bunch from a variety of backgrounds.  Our commitment is to provide an exceptionally good funeral service to bereaved people.

Louise Winter

Louise Winter

Louise is the founder of Poetic Endings.  She was an experienced funeral celebrant before she decided to become a funeral director and launch the funeral service she believes needs to exist.

Louise is also the editor of the Good Funeral Guide - a trusted, not-for-profit resource for helping you to get the funeral you actually want.

She's the co-director of Life. Death. Whatever. - a month long festival celebrating life, death and everything in-between which ran in partnership with the National Trust in 2016.

She loves food, fashion, poetry and just about everything else.

Don O'Dwyer.jpg

Don O'Dwyer

Don is an experienced funeral director who is passionate about providing bespoke yet affordable funerals for everyone.  He has arranged and conducted thousands of funerals, and has experience of many different religions, cultures and backgrounds.  

Don worked for a West London firm of undertakers for 10 years before deciding to do things differently.  He is a member of the National Society of Allied & Independent Funeral Directors (SAIF), a Good Funeral Guide recommended funeral director and has signed the Fair Funeral Pledge.  

Don is married to Ansonet and has two lovely daughters, Danielle and Aoife and two cats, Chocolate and Snowflake.


Anna Lyons

Anna arranges creative, thoughtful and sensitive funerals throughout London.  

She is also an end of life doula, helping those who are living with dying. Her experiences have revealed that people want and need to talk about dying, but they don't know how.  She regularly writes about her work for national newspapers and magazines.

In previous years, Anna was a teacher and fine arts lecturer. She is the co-director and curator of Life. Death. Whatever.

She lives in Nunhead with her three lovely daughters and their dog, Princess Bubblegum, who loves her daily walks in beautiful Nunhead Cemetery.


Read all about the work we're doing to improve funerals.  We've been featured in the Guardian, Daily Mail, the BBC, Stylist Magazine and many more.  In addition, Louise and Anna regularly write for national newspapers and magazines on the subject of death, dying and funerals.