Poetic Endings is a creative funeral service, helping you to say a meaningful goodbye.

Our mission

I'm passionate about creating meaningful funerals that are relevant to the times in which we live, and help those left behind acknowledge and accept the death of someone they love.  I believe the most important part of the funeral is the ceremony.

Why work with me?

Having spent a lot of time getting to know the funeral industry in the UK, and talking to a lot of people about death and dying, I have a unique understanding of funerals.

As a creative at heart, not a sales person, I have no interest in selling coffins at a huge markup.  I don’t receive commission for anything we suggest to you. 

We have no agenda, other than creating a truly meaningful funeral for you and your loved ones to help the grieving process.

Why can't a funeral celebrant wear yellow?

Poetic Endings was founded by Louise Winter.  She's also editor of the Good Funeral Guide - the first ever independent guide to the funeral industry, a trusted, not-for-profit resource for helping you to get the funeral you actually want.

Louise has a Qualification Level 3 Diploma in Funeral Celebrancy, and has volunteered at St Luke's Hospice and Weston Park Hospital.  Known as the 'Mary Poppins of Death', she is the curator of Life. Death. Whatever. - a month long festival celebrating life, death and everything in-between run in partnership with the National Trust.

Louise completed a degree in Fashion Promotion at the London College of Fashion in 2009.  Following a stint as Deputy Editor of LFW's Vauxhall Fashion Scout, she went on to launch a magazine for struggling twenty something girls, Dirty Laundry.  Previously, she brought her unique creativity and storytelling to the world of brands, working with Jack Daniel's, NASA, Bestival, ASOS, Boohoo and Time Out, amongst many others. She's lived in London, Paris and New York.

She loves food, fashion, poetry and just about everything else.

Louise is represented by literary agent Imogen Pelham at Marjacq and is writing a book about love, life and loss. 

Louise Winter by Emma Overland Dudlyke, London, 2016

Louise Winter by Emma Overland Dudlyke, London, 2016

Good Funeral Guild